The NBA is going to fine Jay R. Smith
The scandalous news in the world of basketball stunned all the fans and fans of this game. Defender of the American club “Cleveland” Jay R. Smith NBA intends to fine for a tattoo with the image of a famous brand. Supreme is a well-known manufacturer of clothing, footwear, equipment for sports activities. It was this logo that appeared on the player’s leg..
In 2015, the National Basketball Association introduced a dress code to suit the league’s requirements. One of the paragraphs states that it is forbidden to put brand marks or logos on any part of his body..
A year ago, changes were made to the rules. Now you can wear the manufacturer’s emblem, but no more than 1 piece in a limited size. Smith actually has 2 logos. The player will have a choice: to stay either with the tattoo logo on the leg, or with the logo on the shorts. By the way he is set up, in the near future we will see JR Smith on the court without pants, but with a tattoo on his leg..
The option to “cover up the shame” does not suit Smith. Maybe he really doesn’t understand what all the fuss is about? Or just pretending to be such a simpleton?
Now the player has two options: to stay in the NBA and play with a tattoo covered with an armband. Or pay a large fine for each entry to the site. After all, Supreme does not have a contract with the Association, and the NBA does not intend to carry out a free advertising campaign..
There may be another option: the player goes to play under a foreign flag, for example, China, or Azerbaijan. In this case, the money received for advertising the brand remains intact, and the ambitions of the super player remain..
The Smith incident is not the only one in the “piggy bank of scandals.” In 2013, the association forced Smith’s teammate I. Shumpert to remove the Adidas brand badge shaved on his head. In 2001, the Association decided that Portland Trail Blazers player Wallace could not enter the court with the famous chocolate bar tattooed..
For the sake of fairness, I would like to say that there are facts of wearing “advertising” tattoos, to which the National Basketball Association gives its tacit consent. For example, Martin Gortat has a tattoo on his leg in the form of the Jordan emblem logo. Carmelo Anthony has a Warner Brothers logo tattoo.
Returning to the ill-fated Supreme tattoo, I would like to say that nothing is impossible. If the company wants its logo to appear on the broadcasts of matches, then it will have to fork out by paying Smith’s fines. But are the brand owners ready for such expenses? Time will show!
Prepared by: alisamedvedeva (## FIO ##)