Changpen Zhao gets a tattoo with the Binance logo

Tattoos are a lifelong commitment and those looking to get one are usually advised to think deeply about the design that will be applied. Each person has their own reasons for getting their first tattoo. Some want to celebrate a memorable event in their lives, others do it for the sake of art, considering their own skin as a special type of canvas. The reasons for the appearance of images on the body and the choice of design are as individual as the people who apply them..

Changpeng Zhao hints at intent to get tattooed with Binance

On December 1, the CEO of Binance tweeted a link to an instagram video showing an arm with a tattoo of the Binance logo. Although the tweet suggested it was his hand, no one has yet confirmed that it was CZ himself..

Confirmation of a new tattoo

Later, the fact of having a tattooed image on CZ’s arm was confirmed by a message on the Binance page. The message, written by CZ himself, provided an explanation of the circumstances that contributed to the appearance of the tattoo. It all started with a simple lunch in Singapore with Luc Wagman and Gareth from Coinmarketcap.

CZ later went on to explain: “While having dinner with Luke and Gareth in Singapore, during our conversation, we discovered that Luke’s arm had been tattooed with the Bitcoin logo. As it turned out, Luke intended to add the CoinMarketCap and Binance logos to this image, transforming his hand into a symbolic crypto hand. “.

Origin of the logo

The story about the appearance of the tattooed logo was accompanied by a post about the very history of the emergence of the image of the Binance brand..

16 months before that, when creating the platform logo, different options were tried. There were thoughts to present the logo as bets, images with requests on the exchange in the form of two squares, to beat the meaning of the “binary” word in the name of Binance (as a combination of the words Binary Finance).

As a result, we ended up with two squares stacked on top of each other, which looked too much like the number “8”. Even the fact that the 8 is considered a lucky number in the minds of the Chinese did not seem to be a sufficient explanation to take such a company symbol. After several attempts to create logo variations, designer Tan presented diagonal squares overlapping each other, one above the other..

If we compare such an image as the overlap of “bids” and “asks” when trading on the exchange. CZ appreciated this version of the image, but it still didn’t look like a brand.

Then it was decided that 2 squares from the previous version were installed on the larger square, implying that the company would become a platform, a place where events take place, a platform for exchange. The work of the designers with thickening of the lines has led to the emergence of the most successful of the logos, which fully lives up to its name..

Devotion to the company

After getting the tattoo, Changpeng Zhao began to reflect on the dedication of his entire team to the Binance platform, working to continually improve it. CZ is convinced of the brand’s strong future, as evidenced by the tattoo.

CZ also reached out to the founders of ICOs, asking if they were willing to prove their brand loyalty by taking a similar action. According to CZ, the creator of the company must be so dedicated to his work as to decide even such a crazy action as tattooing a logo on his own body..

Prepared by: free-text (Denisova Natalia Alekseevna)